Experience

 

12/2020 - Present     Senior UX Specialist

One Mount Group was established in 2019 with the vision of building the largest technological ecosystem with solutions focused on optimization and bridging of value chain gaps across high growth economic sectors in Vietnam. Website: https://onemount.com/ Our three products are: VinID: https://vinid.net/ VinShop: https://vinshop.vn/ OneHousing: https://onehousing.vn/

• In OMG, as a UX lead/UX architect, I focus on creating an intuitive flow for products by involving in ethnographically interviewing and surveying users and with holistic view of the user’s path and effective digital solution. 

• I advocate in building end-to-end (e2e), online-to-offline (o2o) customer journey in OMG's attempt to disrupt the market

• I lead my team to work with various stakeholders to fulfill business goals professionally, effectively with excellent soft,  interpersonal skills. 

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8/2019 - 11/2020     Senior UX/UI Consultant

Cognizant, Washington DC

Cognizant is the renowned leading IT Solution Consulting Firm with major baking, financial and IT hi-profile clients across the globes.

• Working with the World Bank team as a senior UX consultant, I am concerned about the organization and presenting information from the user’s perspective.

• I carry out necessary user research, interviews, and surveys, then they transform this data into sitemaps, wireframes, and prototypes after insightfully discuss them through with key stake holders.

• In general, I make sure that user needs are fulfilled , create easier access to information and fix usability and accessibility issues 

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1/2019 - 7/2019     Senior User Experience Consultant

Techcombank, VN

Techcombank aspires to be one of the best banks and a leading business in Vietnam with strong focus on digital as key enabler for delivery of industry-leading services to customers. Techcombank has strong growth in e-banking usage: 105% and 130% CAGR in e-banking transaction volume and transaction value, respectively, from 2015 to 2017 and spent over US $300 MM technology investment
• I lead design team to work closely on a daily basis with the renowned financial consultant firm McKinsey & Co, I am proficient on user researcher, research strategy, user interviews, surveys and usability study. Building personas, user journey map, empathy maps are some of my key tasks as a team lead.
• I have high level experience on UX analysis to conduct competitive analysis, market assessments and heuristic evaluations; and on Information Architect, taxonomies (navigation schemas, search schemas and site map development).
• I work closely with data analyst team to do web analytics and feedback data to inform infrastructure changes and design.
• Conduct in-depth usability test including usability test script, method, collect feedback and design improvement recommendations with advanced knowledge of wireframing and/or prototyping tools and methodologies;
• I make sure my design stay on top of user/customer experience trends and best practices across interaction types (web, mobile) and self learn to have the ability to think at a high level about product strategy and vision;
• I have working knowledge of HTML/CSS/JavaScript; able to speak to developers about front-end in their language as well as other stake holders in a past-faced Agile environment.

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3/2018 - 12/2019     Product Designer

Cvent, Virginia USA

• Have high level experience on UX analysis to conduct competitive analysis, market assessments and heuristic evaluations; and on Information Architect, taxonomies (navigation schemas, search schemas and site map development).
• Work closely with data analyst team to do web analytics and feedback data to inform infrastructure changes and design.
• Conduct in-depth usability test including usability test script, method, collect feedback and design improvement recommendations with advanced knowledge of wireframing and/or prototyping tools and methodologies;
• Make sure my design stay on top of user/customer experience trends and best practices across interaction types (web, mobile) and self learn to have the ability to think at a high level about product strategy and vision;
• Have working knowledge of HTML/CSS/JavaScript; able to speak to developers about front-end in their language as well as other stake holders in a past-faced Agile environment.

 

8/2017 - 2/2018       Contractor/Freelance UX Designer

• Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience with various clients including Cvent, Coc Coc Browser, governmental organizations, among many others
• Execute all visual design stages from concept to final hand-off to engineering
• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks
• Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
• Present and defend designs and key milestone deliverables to peers and executive level stakeholders
• Conduct user research and evaluate user feedback
• Establish and promote design guidelines, best practices and standards

 

3/2017- 7/2017      UXUI Specialist

Yola Education, Vietnam

• Architect user experience and interface for https://nessa.io/ , make sure to offer users with best user experience and carry out user testing for the Quora-like Q&A Platform for Vietnamese and Eastern Asian students to improve their learning and build good learning habits. 
• Conceptualize original ideas that bring simplicity and user friendliness to complex design challenges.
• Present and defend designs and key milestone deliverables to peers and stakeholders.
• Evaluate stakeholder, team, and user feedback, and implement findings through continuous iteration.
• Utilize and evolve digital design guidelines, best practices, and standards in coordination with marketing and brand initiatives.
• Execute all visual design stages from concept to engineering support and ongoing guidance.

 

3/2016- 12/2016      UXUI Specialist

Coc Coc Browser, Vietnam

 • Develop from scratch highly usable and functional interfaces for Coc Coc browser, qc.coccoc.com users and for other internal uses
* Assess existing interfaces, recommend improvements and  optimizations and implement approved recommendations
* Collaborate with developers to define and implement innovative and related solutions for internal and qc.coccoc.com interfaces if necessary
* Create responsive and interactive wireframes, mockups, sitemaps, user flows and process flows
* Conduct research and tests on users’ experiences and evaluate their feedback to find solutions for further interface improvements
* Generate personas based on groups of users and create storyboards which help to understand why users choose our services
* Ensure logical and optimized UI flows, remove all bugs and problematic issues in a timely and effective manner

 

2014-2015       UXUI / Graphic Designer

Freelance, Texas & Virginia USA

• Create trendy website & app prototypes with great user experience, from low to high fidelity for clients in varied fields such as business, education, training, beauty & food industry, to name a few.

• Successfully create brand identity for clients of various industries including corporate business, beauty, health care, education, farming, etc.

• Design original illustrations & build versatile HTML email campaigns for clients across countries

• Engage in social impact projects to improve the good of the society

 

2013 - 2014       Graphic Designer / Email Specialist

Media Prowler, Virginia USA

• Created mockups and built commercial emails campaigns for well-known clients : Audi, Ford Motor, Giant Supermarket, CVS Pharmacy, Zagat, and so on.

• Tested & deployed emails to hundreds of thousand addresses using professional deploying system.

 

2011 - 2013       Graphic Designer

Polynesian Culture Center, Hawaii USA

• Designed brochures, newsletters and launched various branding campaigns for US’ biggest native cultural center in the Oahu island.

• Conducted surveys and participated in customer service department to study customers experience.

 

2008 - 2009       English Lecturer

Vietnam National University, Hanoi

• Taught English to junior and senior Vietnamese students & participated in making national tests

• Volunteer interpreter/administrator at APEC United States, Honolulu HI, USA November 2009

• Data Quality Audit of a Malaria Grant supported by the Global Fund, GFA Consulting Group,Sep 2009

• Liaison officer for 13th ASEAN University Games, accompanying Chief Officer of Vietnam delegations.